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Johanne Gad

Marketing & acquisition

Attract the right clients, not just more of them.

A marketing strategy for medical aesthetic clinics and MedSpas that connects your online presence, your campaigns and what happens once an enquiry comes in.

Marketing for medical aesthetic clinics

Clinic marketing doesn't end at the click.

A campaign can generate enquiries. But if nobody follows up, if the website doesn't invite people to book, or if the offer isn't clear, the budget is wasted.

My background in digital marketing and my MedSpa experience let me design the whole journey: from the first piece of content a client sees to the confirmed appointment — and her next visit.

The messaging stays responsible and true to the realities of medical aesthetics, with no exaggerated promises about treatment results.

Signs it's time to rethink your strategy.

  1. 01Regular posting, but few qualified enquiries.
  2. 02Ad spend with no clear idea of what it returns.
  3. 03A website that describes the clinic but doesn't drive bookings.
  4. 04Clients who come once and don't return.

What I offer.

01

Positioning & messaging

Clarify what sets your clinic apart and speak to your ideal clients in the right words.

02

Website & booking pages

A website or landing page designed to lead to a booking, with your online scheduling built in.

03

Content & social media

A content calendar, bilingual posts and a guide so you can keep going on your own.

04

Meta Ads campaigns

Local acquisition campaigns set up, visuals tested and the enquiries they generate tracked.

What we aim for.

  • Better-qualified enquiries
  • A clearer view of what works
  • A consistent image across every channel
  • An online journey that leads to a booking

Who it's for

MedSpas, medical aesthetic clinics and premium salons that want marketing aligned with their positioning and budget.

Getting started

Ready to take the first step?

A first conversation to get to know each other, or an in-depth diagnostic to know exactly where to begin.

Discovery call

15 minutes

Let's get acquainted.

Free

A 15-minute conversation to understand your clinic and your priorities, and to see whether working together makes sense.

  • No commitment
  • Your questions, my first insights
  • A clear next step
Book my free call

Strategy audit

Personalised diagnostic

An expert look at your clinic.

$69 CAD

A personalised analysis of your clinic to identify the main opportunities, followed by a clear written summary of my recommendations.

  • Personalised diagnostic of your clinic
  • The main opportunities identified
  • Summary and prioritised recommendations
Request my audit